If Bryce Roth, marketing coordinator at Vacationland Federal Credit Union, has his way, credit unions will go from being the best kept secret to the go-to consumer resource.

“We don’t promote ourselves well enough. There’s been some progress in the last year, but there is still a lot we can leverage and we’re not. So many of us are happy with the status quo as far as marketing and how we relate to members by doing the same things over and over again,” said Roth.

“We’re not being flashy enough. Now is the time to say look we’re here and show consumers the value credit unions have to offer. There’s never been a better time.”

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