Marketing

Who doesnt want more money in their pockets? In early 2011, ABNB Federal Credit Union made a commitment to help members save money.

In a new branding pitch aimed at a youthful demographic, the League of Southeastern Credit Unions has launched a $1.3 million TV, radio and viral co-op campaign with a switch message.

In addition to helping members become fiscally fit, 121 Financial Credit Union has partnered with WellCard Health to offer members discounted health services through its Benefits Plus program.

Credit unions are constantly looking for new, more efficient and effective ways to better connect with members.

Looking to attract Gen Y as members? It might be time to turn your attention inward and focus on hiring them first.