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CUNA and state leagues are pushing out marketing and advertising efforts for Bank Transfer Day, employing an array of tools including model press releases, Q&As and management/employee “talking points” with an eye toward spiking account volume.

In a five-page “Ready Sheet” distributed to leagues and individual credit unions, CUNA reminded CUs about the importance of the Nov. 5 event relaying a strong industry message against big banks’ fee hikes while making “the most of the opportunity” amidst the anti-bank fervor.    

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