CUNA and state leagues are pushing out marketing and advertisingefforts for Bank Transfer Day, employing an array of toolsincluding model press releases, Q&As and management/employee“talking points” with an eye toward spiking account volume.

In a five-page “Ready Sheet” distributed to leagues andindividual credit unions, CUNA reminded CUs about the importance ofthe Nov. 5 event relaying a strong industry message against bigbanks' fee hikes while making “the most of the opportunity” amidstthe anti-bank fervor.

Both social networks and traditional means need to beconsidered, CUNA advised.