The $2.5 billion Wescom Credit Union decided one way to promotethe anti-bank campaign to join credit unions was to play off the “Ivoted” stickers given out on election day.
So the Pasadena, Calif., CU is handing out “I Transferred MyMoney to Wescom” stickers to consumers who mention they are openingan account at the CU due to the “Bank Transfer Day” initiative.
Overall, said Deena Spicer, vicepresident-marketing/communications, Wescom has been “happilytracking” the pro-CU publicity in the Los Angeles media but has notbeen in touch with
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