Marketing

Its no surprise that lending has been in the doldrums for many CUs the past few years but there could be an unexpected jolt triggered by fervor surrounding Bank Transfer Day Nov. 5.

More than 1,000 credit unions now have their credit card offerings listed on CreditCardConnection.org, a website dedicated to helping consumers find credit union-issued cards.

Credit union mentor programs are demonstrating their value in developing the next generation of leaders.

Kellogg Community Federal Credit Union of Battle Creek, Mich., spent the month of October celebrating its 70th anniversary. 70 Years of Smiles was the theme developed to promote this milestone to members as well as nonmembers. KCFCU has been drawing winners for $70 Target gift cards, and one lucky...

United Teletech Financial has scored well above its goal to save members $1 million. The credit unions campaign, the Million Dollar Community Challenge, started at the beginning of the summer and challenged members to unite to save a million dollars in interest. The goal was surpassed as members saved more...

Nov. 5 has been proclaimed Bank Transfer Day. This public groundswell against Bank of Americas $5 debit fee is a true national movement that aligns well with the credit union mission and credit unions need to hitch themselves to that wagon. Is your credit union prepared?

There are lots of ways for credit unions to go about improving member experiences, growing member referrals and increasing their average number of products per member.

Credit unions hope the growing consumer anthem of Were not gonna take it, over the latest debit card bank fees, has those consumers primed to make a switch.