Nov. 5 has been proclaimed Bank Transfer Day. This public groundswell against Bank of America’s $5 debit fee is a true national movement that aligns well with the credit union mission and credit unions need to hitch themselves to that wagon. Is your credit union prepared?

On Oct. 10 started covering credit union connection with Bank Transfer Day. On Oct. 17, following articles being picked up by Gawker and social news site among others, ‘Bank Transfer Chatter Goes Global; CUNA, NAFCU Cite Site Surges’ received nearly 25,000 unique page views that day–a record for a single article by far. As you can tell by the headline, credit union search sites created for consumers also enjoyed increased traffic. 

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