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There are lots of ways for credit unions to go about improving member experiences, growing member referrals and increasing their average number of products per member. From launching staff training programs to utilizing analytics technology, strategies differ, but the end goals are the same: Build member loyalty, and ultimately, spur growth.

Many CUs offer points-based member loyalty programs, which allow members to earn points for completing various activities, such as using a debit card or attending a financial workshop, and spend them on perks such as lowered loan rates. For example, the PlusPoints Loyalty Program at A+ FCU, an $877 million CU based in Austin, Texas, has led to an average of four products per member, excluding indirect members, Vice President of Marketing Stan Cowan shared.

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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