Marketing

VyStar CU asks a federal judge for a judgement to use a catchphrase that Achieva CU objects to because it is too similar.

Credit union marketers must determine ROI in order to sell executives on funding a website redesign.

AFCU lands a deal with University of Nevada Reno athletics while UW Credit Union is named the presenting sponsor of Milwaukee Brewers Baseball.

The CUSO says the new moniker "embodies the mission and core values" of its collections agency.

The largest credit union in Utah and the NBA team join together for a multi-year partnership.

Agreements with CUs form soon after the NCAA allows student athletes to make money from their name, image and likeness.