C. Lin Hodges, Brock Bowers & Tom Maiellaro From left to right: Associated CU President/CEO C. Lin Hodges, Georgia Bulldogs tight end Brock Bowers and Associated CU Marketing Vice President Tom Maiellaro. Photo: Associated CU

Credit unions in Georgia and Kansas announced new or expanded sports-related partnerships this week – one with a University of Georgia star football player and another with the Major League Soccer team in Kansas City, Mo.

The $2 billion Associated Credit Union in Norcross, Ga., formed a name, image and likeness partnership with Brock Bowers, tight end for the Georgia Bulldogs football team. As a result of the deal, Bowers will promote the credit union through marketing and public relations activities, including digital and print media, and participate in select fundraisers over the next two years, according to an announcement from Associated.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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