The new Jolt Credit Union Event Park The new Jolt Credit Union Event Park (photo courtesy of Jolt CU).

The $447 million Jolt Credit Union in Saginaw, Mich., has acquired the naming rights to an event park in downtown Saginaw, the credit union announced in a blog post on its website Tuesday.

Signage displaying the credit union’s name has been affixed to the venue – now called the Jolt Credit Union Event Park – which sits across from The Dow Event Center, an indoor arena that is home to the Saginaw Spirit Hockey Team. According to Jolt Vice President of Community Affairs Bridget Staffileno, the Dow Event Center and ASM Global, a Los Angeles-based venue and event management company, managed the naming rights deal that the credit union made with Michigan’s Saginaw County, which is the event park’s owner.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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