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Jolt CU Lands Event Park Naming Rights Deal

Multi-purpose venue in downtown Saginaw, Mich., is now the Jolt Credit Union Event Park.

The new Jolt Credit Union Event Park The new Jolt Credit Union Event Park (photo courtesy of Jolt CU).

The $447 million Jolt Credit Union in Saginaw, Mich., has acquired the naming rights to an event park in downtown Saginaw, the credit union announced in a blog post on its website Tuesday.

Signage displaying the credit union’s name has been affixed to the venue – now called the Jolt Credit Union Event Park – which sits across from The Dow Event Center, an indoor arena that is home to the Saginaw Spirit Hockey Team. According to Jolt Vice President of Community Affairs Bridget Staffileno, the Dow Event Center and ASM Global, a Los Angeles-based venue and event management company, managed the naming rights deal that the credit union made with Michigan’s Saginaw County, which is the event park’s owner.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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