Marketing

California credit union says $3.5 million saved so far this year in refinancing marketing push.

The $231 million, 41,200-member Gwinnett Federal Credit Union is now Peach State Federal Credit Union.

Doing more with less. Youve heard the old clich. Its never been truer than in the last several years for credit union marketers.

How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.

New Jersey credit union's poll finds many who would rather switch than fight.

Credit Union Executives Society announces a call to entry for the 2013 Golden Mirror Awards. CUES recognizes the credit union industrys most creative and results-producing marketing efforts in this annual competition.