Marketing

More than 80% of marketers expect more focus on mobile marketing strategies this year, according to American Marketing Association survey.

More than 80% of marketers expect more focus on mobile marketing strategies this year, according to American Marketing Association survey.

Mining member card data can help tailor programs, target opportunities, say white papers from TMG, CSCU.

Mining member card data can help tailor programs, target opportunities, say white papers from TMG, CSCU.

Study of nearly 230,000 social media conversations finds better customer service, rates, fees the motivator; rewards, community feelings bottom of list.

Study of nearly 230,000 social media conversations finds better customer service, rates, fees the motivator; rewards, community feelings bottom of list.