Marketing

New survey shows young credit union members are taking longer to buy car, home and dont expect to retire until 64.

California credit union says $3.5 million saved so far this year in refinancing marketing push.

California credit union says $3.5 million saved so far this year in refinancing marketing push.

The $231 million, 41,200-member Gwinnett Federal Credit Union is now Peach State Federal Credit Union.

Doing more with less. Youve heard the old clich. Its never been truer than in the last several years for credit union marketers.

How credit unions spend their marketing dollars is not entirely based on targeting specific demographics, analyzing reams of data or interviewing focus groups.