Marketing

Success requires a strategic approach, authentic engagement and building long-term community relationships.

The former USANA Amphitheatre is now Utah First Credit Union Amphitheatre.

The new brand accompanies the credit union's plans for further expansion in 2024 via a bank purchase.

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The credit union will gain arena naming rights at the Phoenix-based university.

The money will give the CU naming rights and help in the construction of the USF football stadium.