Marketing

Towson University's new facility is now SECU Arena, at a fee of $4.75 million over 10 years.

I enjoyed reading Sarah Snell Cookes support of paying directors. I think paid directors will give credit unions another tool to manage their credit union better.

The next CU Water Cooler Symposium was the topic for CUbroadcast this week as online video talk show marks 200th episode.

For Debra I. Da Costa, who as marketing vice president had been defining and delivering global marketing strategies at the $3.8 billion United Nations Federal Credit Union for more than 13 years, every day provides a new chance to improve and she wouldnt have it any other way.

How do you steer a brand out front, convince all involved of the potential savings and still deliver a suite of products and services to credit unions, hopefully, seamlessly? Consider a merger.

This Opinion piece looks at the value in using targeted member relationship and spending data to maximize product promotion.