To help credit unions serve members who were historically underserved by insurance companies, CUNA Mutual Group launched MemberCONNECT 30 years ago.

"In the early 80s, we saw how credit unions had difficulties making products and services available beyond their core competencies," said Kevin Lentz, vice president of Direct to Consumer for CUNA Mutual Group.

He added, "Since then, the MemberCONNECT program has grown into one of the industry's preferred methods of connecting credit union members with insurance protection."

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