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Illinois League Also Looks to Trim Media Buys

By Jim Rubenstein

NAPERVILLE, Ill. -- The belt tightening by state leagues, evidenced by last week's slashing of 2009 ad buys by the California/Nevada Credit Union League

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Desert Schools FCU Will Open Early on Black Friday

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Now Is the Time to Micromanage Your Credit Card Operations, Expenses to Protect Your Star Product

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October 14, 2008

To Build Your Business, Use the Power of Lobby Marketing, Show the Product and Ask for the Sale

Banks, credit unions and retailers have seen tough times of late. Specifically, bankers--and even some credit unions--are seeing a gloomy period ahead due to credit losses and the liquidity restraints due to the need for more loan-loss reserves. For businesses, much like consumers, liquidity is paramount to survival. Growing the...

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July 01, 2008

Ten Things You Must Know to Boost Web Site Visibility

The world of search engines is fast-paced and ever-changing. Google, Yahoo!, MSN and numerous other engines are the gateways to the Web's valuable content. As they continue to evolve, it's important to keep their latest developments in sight. Why? Because your Web site's visibility in search engines makes a significant...

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April 22, 2008

Your Members Lack Financial Responsibility, Not a Financial Education

I'm going to challenge the assumption that this country has a need for financial education.

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April 15, 2008

Winning and Retaining Business Services Clients with HSA Programs

In most cases, a credit union's members would rather turn to the credit union they know and trust for all of their financial needs instead of establishing a new relationship with another financial organization. It only stands to reason, therefore, that members who are small- business owners would look to...

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April 15, 2008

Credit Unions Need a New Paradigm to Fulfill Their Original Mission

The credit union industry is searching for improved profitability but is falling into the trap of pursuing business lines and strategies that blur the distinction between banks and CUs. I submit that if CUs dilute their distinction from banks, banks will gain more market share with their vastly larger budgets...

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April 01, 2008

In Bad Times, Credit Unions Make a Difference in Members' Lives Today and Tomorrow

The stories are told almost daily on the evening news broadcasts. Another homeowner is facing eviction, having failed to make that ever increasing mortgage payment. Another brokerage firm is in trouble. Banks scrambling to dig out of the hole that was created by making real estate loans that may have,...

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March 25, 2008

It's Not Too Early to Start Preparing for Identity Theft Red Flag Requirements

As I was sitting in yet another airport terminal waiting for a flight home, the TV monitor showed a CNN breaking news story on Eliot Spitzer troubles. As evidence that I picked the correct career path, I was less interested in the details of what he did than in how...

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Top Commentary Stories

Illinois League Also Looks to Trim Media Buys

Desert Schools FCU Will Open Early on Black Friday

Now Is the Time to Micromanage Your Credit Card Operations, Expenses to Protect Your Star Product

Recommended Just For You

Commentary Stories

To Build Your Business, Use the Power of Lobby Marketing, Show the Product and Ask for the Sale

Ten Things You Must Know to Boost Web Site Visibility

Your Members Lack Financial Responsibility, Not a Financial Education

Winning and Retaining Business Services Clients with HSA Programs

Credit Unions Need a New Paradigm to Fulfill Their Original Mission

In Bad Times, Credit Unions Make a Difference in Members' Lives Today and Tomorrow

It's Not Too Early to Start Preparing for Identity Theft Red Flag Requirements