NAPERVILLE, Ill. — The belt tightening by state leagues, evidenced by last week’s slashing of 2009 ad buys by the California/Nevada Credit Union League, looks to be a priority among Illinois CUs, with anticipated reduction of media spots next year on an awareness campaign.

“There’s no immediate cash crunch but considering what’s going on in the economy, our board may decide to put in less into the ‘iBelong’ budget,” said a spokesman for the Illinois Credit Union League making reference to an expected reduction in the $850,000 that went into 2008 TV/radio ad purchases.

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