The fallout from the name change flap over "Optiva" at the $544 million University of Iowa Community Credit Union was also triggering a challenge last week to the board's composition.
The "Optiva" branding controversy over credit union name selection turned out to be a prime topic for debate at CUNA's Marketing & Business Development Council conference here. (See related coverage on page 1-36).
Taking note of recent developments on conversions, former NCUA Chairman Dennis Dollar last week called on state and federal regulators and the industry leadership to work much harder at enhancing the value of the credit union charter.
Enthusiasm, passion for the job, and accounting/ financial experience count plenty for marketers expecting to move into the top CEO slot at credit unions, but the female challenge in overcoming the good ol' boy network remains formidable. Those were some of the conclusions expressed by three ex-marketers, now CEOs, giving...
Credit union folk may not be all that crazy about the "walk" but they are doing more than "talk" when it comes to fundraising for that Columbus-to-Cincinnati walkathon for Children's Miracle Network next week.
With South Carolina becoming the new battleground for payday lending, the South Carolina Credit Union League said last week it has conducted an update of its member CUs on alternative products and found a large number already offering them or making plans to do so.
Talk about faith in numbers and the local community, Bruce Foulke, president/CEO of American Heritage Federal Credit Union, is a true believer.
Once its serious loan problems became known, regulators wasted little time last month in putting this city's largest credit union, the $362 million Huron River Area Credit Union, into NCUA conservatorship, it was disclosed last week.
The media push by credit unions to reach a younger audience gets revved up this spring with an aggressive TV/radio/Internet campaign being led by the Colorado and Wyoming Credit Union Associations and targeted specifically to the 18-35 demographic.
Credit union experts of security breaches are watching with interest a precedent-setting pact by the Alabama Credit Union League and an Arizona identity theft vendor to provide free breach services to a group of 81 CUs, mostly in Alabama.

From Elan Credit Card
Rising fraud, digital demand, and regulatory pressure are reshaping credit card programs. Discover what it takes to maintain a competitive card program and why many credit unions are reconsidering in-house issuing.
Download Resource
From Picus Security
With AI-driven attacks on the rise, meeting NCUA Part 748 cybersecurity requirements is more critical than ever. This guide provides practical steps for credit unions to replace security assumptions with evidence-based validation.
Download Resource
From Picus Security
Your credit union has security controls, but can you prove they work against modern threats? This handbook provides a roadmap to move beyond compliance and build an evidence-based security program that protects your members and meets NCUA rules.
Download Resource
From Picus Security
Credit union security teams face major threats with limited resources. This solution brief outlines how continuous security validation helps you prove which attacks would succeed, fix gaps, and answer every examiner question with evidence.
Download Resource
From CUCollaborate
With rising acquisition costs and industry consolidation, random acts of marketing are no longer enough. This executive guide provides a 5-step framework to unlock sustainable, member-driven growth by fixing fit, friction, and focus.
Download Resource
From CUCollaborate
More than half of credit unions are in decline. This data brief analyzes ten years of performance data, revealing how strategic Field of Membership (FOM) expansion is the single most reliable lever for sustainable growth. Download it to learn more.
Download Resource
From CPI
Offering premium metal cards can seem complex and costly. This playbook demystifies the process, showing institutions of all sizes how to launch a scalable, high-impact metal card program to drive loyalty and enhance brand perception.
Download Resource
From FICO
With 1.4 billion adults lacking credit records, alternative data is key to market expansion. This guide shows how to assess and combine this data with traditional sources to improve credit risk analytics and create lower-friction processes.
Download Resource
From CUCollaborate
In a consolidating industry, strategic growth is essential. This guide reframes Field of Membership from a regulatory hurdle into a competitive advantage, providing a tactical playbook for sustainable expansion.
Download Resource
From FICO
Go beyond traditional credit data. The UltraFICO� Score unifies cash flow insights with proven FICO� methodology, giving you a deeper view of borrower creditworthiness to safely approve more qualified applicants.
Download Resource
From Elan Credit Card
Digital engagement now determines which credit cards consumers choose, use, and keep. This new report from PYMNTS and Elan Credit Card reveals why the mobile app is becoming as important as the card itself.
Download Resource
From Elan Credit Card
Scale modern merchant services without adding internal infrastructure. Learn how a relationship?driven merchant model can help your financial institution enhance revenue and loyalty with small businesses.
Download Resource
From Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it?s essential.
Download Resource
From Elan Credit Card
Nearly one-third of consumers don?t know their credit score or how to improve it. With financial planning tools, educational resources, and one-on-one support, credit unions deepen their impact with members while helping them meet their broader financial goals.
Download Resource
From Elan Credit Card
Virtual cards are the next phase of digital payments with 42% of consumers using one within the past 6 months. Learn more about the growing payment method in this new report.
Download Resource
From Elan Credit Card
Rising fraud, digital demand, and regulatory pressure are reshaping credit card programs. Discover what it takes to maintain a competitive card program and why many credit unions are reconsidering in-house issuing.
Download Resource
From Picus Security
With AI-driven attacks on the rise, meeting NCUA Part 748 cybersecurity requirements is more critical than ever. This guide provides practical steps for credit unions to replace security assumptions with evidence-based validation.
Download Resource
From Picus Security
Your credit union has security controls, but can you prove they work against modern threats? This handbook provides a roadmap to move beyond compliance and build an evidence-based security program that protects your members and meets NCUA rules.
Download Resource
From Picus Security
Credit union security teams face major threats with limited resources. This solution brief outlines how continuous security validation helps you prove which attacks would succeed, fix gaps, and answer every examiner question with evidence.
Download Resource
From CUCollaborate
With rising acquisition costs and industry consolidation, random acts of marketing are no longer enough. This executive guide provides a 5-step framework to unlock sustainable, member-driven growth by fixing fit, friction, and focus.
Download Resource
From CUCollaborate
More than half of credit unions are in decline. This data brief analyzes ten years of performance data, revealing how strategic Field of Membership (FOM) expansion is the single most reliable lever for sustainable growth. Download it to learn more.
Download Resource
From CPI
Offering premium metal cards can seem complex and costly. This playbook demystifies the process, showing institutions of all sizes how to launch a scalable, high-impact metal card program to drive loyalty and enhance brand perception.
Download Resource
From FICO
With 1.4 billion adults lacking credit records, alternative data is key to market expansion. This guide shows how to assess and combine this data with traditional sources to improve credit risk analytics and create lower-friction processes.
Download Resource
From CUCollaborate
In a consolidating industry, strategic growth is essential. This guide reframes Field of Membership from a regulatory hurdle into a competitive advantage, providing a tactical playbook for sustainable expansion.
Download Resource
From FICO
Go beyond traditional credit data. The UltraFICO� Score unifies cash flow insights with proven FICO� methodology, giving you a deeper view of borrower creditworthiness to safely approve more qualified applicants.
Download Resource
From Elan Credit Card
Digital engagement now determines which credit cards consumers choose, use, and keep. This new report from PYMNTS and Elan Credit Card reveals why the mobile app is becoming as important as the card itself.
Download Resource
From Elan Credit Card
Scale modern merchant services without adding internal infrastructure. Learn how a relationship?driven merchant model can help your financial institution enhance revenue and loyalty with small businesses.
Download Resource
From Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it?s essential.
Download Resource
From Elan Credit Card
Nearly one-third of consumers don?t know their credit score or how to improve it. With financial planning tools, educational resources, and one-on-one support, credit unions deepen their impact with members while helping them meet their broader financial goals.
Download Resource
From Elan Credit Card
Virtual cards are the next phase of digital payments with 42% of consumers using one within the past 6 months. Learn more about the growing payment method in this new report.
Download Resource
From Elan Credit Card
Rising fraud, digital demand, and regulatory pressure are reshaping credit card programs. Discover what it takes to maintain a competitive card program and why many credit unions are reconsidering in-house issuing.
Download Resource