Search
 

Colorado/Wyoming CU Associations Plan Major Awareness Campaign

The media push by credit unions to reach a younger audience gets revved up this spring with an aggressive TV/radio/Internet campaign being led by the Colorado and Wyoming Credit Union Associations and targeted specifically to the 18-35 demographic.

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

DENVER — The media push by credit unions to reach a younger audience gets revved up this spring with an aggressive TV/radio/Internet campaign being led by the Colorado and Wyoming Credit Union Associations and targeted specifically to the 18-35 demographic.

Association officials were mum on many of the details of the co-op ad blitz, maintaining focus group research to develop a precise message and branding is still being prepared by a new Denver agency hired in January.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Trending Stories

 

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.