HENDERSON, Nev. — Enthusiasm, passion for the job, and accounting/ financial experience count plenty for marketers expecting to move into the top CEO slot at credit unions, but the female challenge in overcoming the good ol’ boy network remains formidable. Those were some of the conclusions expressed by three ex-marketers, now CEOs, giving advice on how to get promoted to the top job at CUNA’s annual Marketing & Business Development Conference held last week in the Las Vegas suburb of Henderson. The trio, Teresa Y. Freeborn, president of the $732 million Xerox FCU, El Segundo, Calif.; Catherine Tierney, president of the $870 million Community First CU, Appleton, Wis.; and Bob Schumacher, president, $47 million Snohomish County PUDCU, Everett, Wash., were on a panel entitled, “Are You Ready for the Corner Office?”

“You already have a great skill–that power to communicate but you also have to be constantly inquisitive, willing to try new things, and give up your marketer’s hat,” advised Tierney, confiding she didn’t expect to be named CEO in 1993 thinking she would be passed over by a seasoned vice president of lending.

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