{
  "author": {
    "name": "Matt Purvis",
    "webUrl": "/author/profile/matt-purvis/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 8,
    "social": [],
    "articles": [
      {
        "uri": "/2020/12/11/kurt-vonnegut-the-contactless-society-credit-union-technology/",
        "title": "Kurt Vonnegut, the 'Contactless Society' & Credit Union Technology",
        "byline": "Matt Purvis",
        "kicker": "Expert Opinion",
        "prettyDate": "December 11, 2020",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/matt-purvis/",
            "name": "Matt Purvis"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "To succeed in the COVID era, CUs must reassess the meaning of experience and interpret data through a new lens.",
        "body": null
      },
      {
        "uri": "/2020/06/26/covid-19-impacts-to-cus-members-communities-webcast-recap/",
        "title": "COVID-19 Impacts to CUs, Members & Communities: Webcast Recap",
        "byline": "Matt Purvis",
        "kicker": "Best Practices",
        "prettyDate": "June 26, 2020",
        "timeToRead": "7 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/matt-purvis/",
            "name": "Matt Purvis"
          }
        ],
        "kickerNode": [
          {
            "uri": "/best-practices/",
            "sectionName": "Best Practices"
          }
        ],
        "summary": "Hear how the CEOs of two large CUs are responding to the crisis and planning for what might be coming next.",
        "body": null
      },
      {
        "uri": "/2019/11/15/to-compete-effectively-focus-on-experiential-value-creation/",
        "title": "To Compete Effectively, Focus on Experiential Value Creation",
        "byline": "Matt Purvis",
        "kicker": "Expert Opinion",
        "prettyDate": "November 15, 2019",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/matt-purvis/",
            "name": "Matt Purvis"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "Meaningful differentiation is a growing challenge and more powerful opportunity than ever before.",
        "body": null
      },
      {
        "uri": "/2019/03/22/new-branch-experiences-differentiate-your-credit-union-from-others/",
        "title": "New Branch Experiences Differentiate Your Credit Union From Others",
        "byline": "Matt Purvis",
        "kicker": "Expert Opinion",
        "prettyDate": "March 22, 2019",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/matt-purvis/",
            "name": "Matt Purvis"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "The experience economy requires reinventing the banking experience to differentiate one financial retailer from another.",
        "body": null
      },
      {
        "uri": "/2019/03/01/building-competitive-advantage-in-the-experience-economy/",
        "title": "Building Competitive Advantage in the Experience Economy",
        "byline": "Matt Purvis",
        "kicker": "Expert Opinion",
        "prettyDate": "March 01, 2019",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/matt-purvis/",
            "name": "Matt Purvis"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "Credit unions must develop experience cultures to keep up with the level of service demanded by consumers.",
        "body": null
      },
      {
        "uri": "/2018/04/04/the-experience-economy-target-markets-and-personas/",
        "title": "The Experience Economy, Target Markets and Personas",
        "byline": "Matt Purvis",
        "kicker": "Expert Opinion",
        "prettyDate": "April 04, 2018",
        "timeToRead": "5 minute",
        "image": {
          "uri": "https://images.cutimes.com/contrib/content/uploads/sites/413/2018/03/marketing.jpg",
          "width": "600",
          "height": "338"
        },
        "authors": [
          {
            "webUrl": "/author/profile/matt-purvis/",
            "name": "Matt Purvis"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "Learn to grow the market segments that will benefit most from your CU's products and services, and will reinvest in the CU's future.",
        "body": null
      },
      {
        "uri": "/2018/01/05/experience-bringing-your-credit-unions-value-proposition-to-life/",
        "title": "Experience: Bringing Your Credit Union's Value Proposition to Life",
        "byline": "Matt Purvis",
        "kicker": "",
        "prettyDate": "January 05, 2018",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/matt-purvis/",
            "name": "Matt Purvis"
          }
        ],
        "kickerNode": [],
        "summary": "Clearview FCU in Pennsylvania sees \"experience\" as the next dimension in the credit union's development.",
        "body": null
      },
      {
        "uri": "/2017/08/18/experience-strategy-how-credit-unions-create-their-own-competition-field/",
        "title": "Experience Strategy: How Credit Unions Create Their Own Competition Field",
        "byline": "Matt Purvis",
        "kicker": "",
        "prettyDate": "August 18, 2017",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/matt-purvis/",
            "name": "Matt Purvis"
          }
        ],
        "kickerNode": [],
        "summary": "An Oregon bike ride challenge posed by Point West CU teaches lessons about member engagement.",
        "body": null
      }
    ]
  }
}