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Expert Opinion

The Experience Economy, Target Markets and Personas

Learn to grow the market segments that will benefit most from your CU's products and services, and will reinvest in the CU’s future.

By Matt Purvis | Updated on April 04, 2018
Zeroing in on target markets.

Quietly and subtly, the experience economy has arrived. And just as seamlessly, we’re all participating in it. This is a dynamic two-way relationship. We’re actively shaping the experience economy through higher expectations of all retail experiences including online and digital ones. At the same time, the experience economy is shaping us, too.

Increasingly, we expect much more from our retailers than the product or service itself. After all, we can get “it” – whatever “it” is – online right now. If my local retailer, for example my credit union, can’t provide something different and compelling, both digitally and through brick and mortar, why bother?

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