Are Credit Unions Ready for the Big Generational Shift?

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As a childfree older millennial who is also niece- and nephew-free, Gen Z is a bit of a mystery to me. I know that they live on their phones and on TikTok, which is difficult to fathom because, first, I received my first cell phone (a Nokia brick used strictly for phone calls) as a freshman in college; second, the primary way I communicated with friends in school was through passing notes; and third, I’m about 1,000 times more likely to post something on Facebook that contains the laughing face emoji than log on to TikTok – a sure sign of how ancient the under-25 cohort must think I am.

I also know Y2K fashion nostalgia is a thing among the generation – another reminder of my maturing age given the very first iteration of the Juicy Couture velour tracksuit was a go-to outfit in my early 20s. And on a more serious note and in a very welcomed societal change, I know Gen Z is more ethnically diverse, and more accepting of differences in race, ethnicity, religion, sexual orientation, gender identity, etc. than any previous generation.