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Young consumers on mobile devices

If you’re a credit union professional wondering how to attract and serve more young people, Generation Z has a suggestion for you: Hurry up.

America’s nearly 70 million Gen Zers, currently between the ages of nine and 22 or so, reportedly have an average attention span of just eight seconds. And unlike the millennials and other generations before them, Gen Zers have never really had to adapt to the advent of speedy internet service or convenient smartphones; to them, those things have virtually always been around.

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Tina Orem

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