Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Millennials want great banking technology. (Source: Shutterstock)

Compared to other people, millennials are relatively unattached to their financial institutions and they’re much more likely to care about a financial institution’s technology than about its in-person service, according to recent research from Oakland, Calif.-based payments firm Marqeta.

The company’s survey of 2,027 people in the U.S., UK, France, Germany and Spain found that only 17% of people 18-34 years old in the United States said they couldn’t imagine ever wanting to change banks. However, almost half (49%) of all respondents said they would consider switching to a digital-only financial institution, and 44% said they would consider switching to a banking service offered by Facebook, Google or Amazon if they were to enter the market. That number was 46% for Americans.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Tina Orem

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.