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Pentagon Federal Credit Union and Navy Federal Credit Union are among the most “relatable” financial services brands among people age 18-34, according to new data from marketing consulting firm BrandCap.

The firm’s Financial Relatability Index rated brands on their reliability, as well as their ability to interact with users, understand users’ changing needs and reflect users’ values. McLean, Virginia-based PenFed, which has $25 billion in assets and about 1.7 million members, ranked 11 on the list. Vienna, Virginia-based NavyFed, which has $97 billion in assets and about 8.2 million members, ranked 15.

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Tina Orem

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