An aggressive social media campaign enabled the $1.4 billion Honolulu-based Hawaii State Federal Credit Union to make technological and marketing strides with its members that rivals its competition on the islands.

Since launching its Facebook presence in 2013, Hawaii State FCU gained 11,000 followers, more than 10% of its 90,000-plus member base and the largest fan base of any credit union in the state.

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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