The $644 million, St Joseph, Mich.-based Honor Credit Union reported it produced 840 loan leads in less than a week using Yak Tracker, a social media lead generation application from the Oshkosh, Wis.-based CUSO Chatter Yak!
Honor’s most recent Yak Tracker campaign, launched on March 16, has already led to 4,412 unique views and 3,075 contest entries, which equals a 69.69% conversion rate. Of the 3,075 entries, Honor has been able to match its Yak Tracker data with its core processor data at an rate of 70% (2,306 matches).
In addition to generating new loan leads, Honor, which began using Yak Tracker about a year ago, also reported a net gain of 250 new likes on its Facebook page. Honor’s 250 new likes represented a 6% increase in seven days’ time.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
