The $644 million, St Joseph, Mich.-based HonorCredit Union reported it produced 840 loan leads in less than aweek using Yak Tracker, a social media lead generation applicationfrom the Oshkosh, Wis.-based CUSO Chatter Yak!

Honor’s most recent Yak Tracker campaign, launched on March 16,has already led to 4,412 unique views and 3,075 contest entries,which equals a 69.69% conversion rate. Of the 3,075 entries, Honorhas been able to match its Yak Tracker data with its core processordata at an rate of 70% (2,306 matches).

In addition to generating new loan leads, Honor, which began using Yak Trackerabout a year ago, also reported a net gain of 250 new likes on itsFacebook page. Honor’s 250 new likes represented a 6% increase inseven days’ time.

“Yak Tracker has provided us with an opportunity to reach out tomembers and improve their financial well-being,” HonorPresident/CEO Scott McFarland said. “Utilizing Yak Tracker hasallowed Honor to reach literally thousands more members than thetraditional social media channels would have previously allowed usto do.”

Chatter Yak! said it believes credit unions must grow the sizeof their social communities. Credit unions like Honor are nowproving that a strategic approach to social and digital marketingis more important than ever, according to Chatter Yak!, which alsosaid while engagement and likes are great, turning Facebook fansand Twitter followers into new members or new loans is an evenbetter reason to use social media.

Chatter Yak! recently announced other credit unions signed on touse its lead generation application including the $404 million,Westby, Wis.-based WestbyCO-OP Credit Union; $121.5 million, Escanaba, Mich.-basedDeltaCounty Credit Union; $185.5 million, Manitowoc, Wis.-basedUnitedOneCredit Union and $372 million, Frankenmuth, Mich.-basedFrankenmuth Credit Union.