For months the old Communications Family Credit Union of Saginaw, Mich., was on the hunt for a provocative new name to reach a more youthful audience and draw attention.

Credit unions already working the U.S. Government's Home Affordable Modification Program will likely face additional paperwork from proposed program changes, but will lack the volume of loans for those changes to have much of an impact.

President Barack Obama's 2008 Campaign Manager David Plouffe has been tapped to keynote the 2010 CUNA Marketing and Business Development Council Conference, March 21-24 in Washington.