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Southwest Corporate FCU Launches Marketing "Virtually"

Peter Westerman | December 10, 2002

DALLAS - Southwest Corporate Federal Credit Union hopes credit unions get "smart" about checking. The $7 billion corporate has unveiled the Smart Checking Campaign, which features four new "virtual" marketing kits to help credit unions promote their checking programs. The campaign is built around the concept that credit union checking...

SECU, First Tech Announce Merger Plans

Peter Westerman | December 10, 2002

SALEM, Ore. - Ballots were mailed out November 26 to members of State Employees Credit Union seeking approval to merge SECU with First Tech Credit Union of Beaverton, Ore. A special meeting was scheduled for Dec. 16. SECU, with 26,000 members, $137 million in assets and branches in Salem and...

Marketers Advised to Toss Out The "Old"

Peter Westerman | December 10, 2002

NEW YORK - The latest "bad" word doesn't have four letters but only three -O-L-D. Surprising recent statistics show that maturity is in. Don't even think about calling these consumers over the age of 50 old. According to RoperASW research, the older mature consumers get, the higher they set the...

Small Credit Union Celebrates the First IDA Graduate

Peter Westerman | December 10, 2002

SAN ANTONIO, Texas - The Individual Development Account initiative really does work. It may not be much to the broader world of financial services, but the $1.4 million Bexar County Teachers FCU celebrated the graduation of one of its first Individual Development Account program participants. Elsie Pena, one of the...

RDS Adds New e-service Platform

Peter Westerman | December 10, 2002

INDIANAPOLIS - Core data processor re:Member Data Services (RDS) has signed an agreement with RightNow Technologies to implement the company's Web based, multi-channel customer service platform. The eService Center solution incorporates e-mail response management tools, live chat capabilities, and intuitive routing of messages to enhance the delivery of timely, accurate...

VFCU, EBC ECU to Merge

Peter Westerman | December 10, 2002

BURLINGTON, Vt. - Chalk yet another credit union merger on the board. Vermont Federal Credit Union and EBC Employees Credit Union have merged. As part of the transition VFCU Business Development Manager Raymond B. Roberts will maintain a presence in the EBC ECU building to answer any member questions. "I...

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Online Resources Founder Says the More Things Change, The More Some Things Stay the Same

Peter Westerman | December 10, 2002

McLEAN, Va. - Convergence has become a way of life in the financial services industry, with core processors offering online services and online vendors getting into bill pay as just two examples. But one of the pioneers of online banking doesn't see the lines between the two major categories of...

CUNA Marketing Council looking for Diamonds

Peter Westerman | December 03, 2002

MADISON, Wis. - Marketers, sort through your best work because the CUNA Marketing Council is now accepting entries for the 2003 Diamond Awards competition. Diamond Awards are offered in thirty categories, offering credit unions multiple opportunities to enter and win. Credit union marketers judge entries based on criteria such as...

GICU president says running merged CUs as strategic business units, retains their autonomy

Peter Westerman | December 03, 2002

AMES, Iowa - Kim Sharp's attitude towards running a credit union is very simple - "If you give people in charge the total power and autonomy to make decisions and share your vision with them, they will live and perform up to your expectations." That's the philosophy the 52-year old...

FBI hauls in three in largest ID theft scheme

Peter Westerman | December 03, 2002

NEW YORK - Finally Experian, Ford Motor Company and other credit reporting bureaus may have their chance at prosecuting those behind what is being called the largest identity theft scheme in U.S. history. Three men have been charged with allegedly stealing credit information from more than 30,000 victims resulting in...

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