Marketing

In their quest to make long-lasting connections with Gen Y, some credit unions are learning the hard way that authenticity may be the key. With their ability to see through fake attempts to be hip, Millennials instead crave details on how financial products and services will benefit themand the answers...

Young adults are considered the target market and they're high on the agenda of most credit unions, which is the future of our consumer base and our lending portfolios. By targeting young adults and generating loyalty, credit unions can create a lasting and profitable relationship with this growing demographic.

This graphic shows how and where younger consumers can be engaged, and where it's happening now.

We are Gen Y and the why is how you need to rethink everything you know about marketing because we're a cohort over 80 million strong in the U.S. alone, who, by the middle of the next decade, will constitute over a third of the workforce.

In the search for the answer of how to reach Millennials, a good start may be to focus on the basics of being present, listening and customizing relevant solutions and experiences.

New program designed to quantify value of credit union membership.

New program designed to quantify value of credit union membership.

That young demographic is the focus of this report, the latest in our series of exclusive offerings from the Filene Research Institute.