Read how credit unions used the popularity of the Super Bowl togain publicity, loan growth and have a little fun at the sametime.

High 'Steaks' in League Super BowlWager: Washington-based Northwest Associationoffers local smoked salmon; Colorado-based Mountain WestAssociation bets buffalo steaks.

Generations Football CampaignScores $30M in New Loans: Three-month campaignincluded staffers in team jerseys and AstroTurf in branches at SanAntonio-based credit union.

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