Credit Union Times | Accurate and Timely CU News

Trend Alert: Net Promoter Score Comes to the Fore

By Heather Anderson

NEWPORT BEACH, Calif. -- Credit unions that sent marketing directors to the Marketing Association of Credit Unions' annual conference last week may hear a new term come member survey time: net promoter score.

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The Marketing Association of California

Canada's Common Wealth Credit Union Wins MACQUEE Award

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May 30, 2008

Weber Marketing Exec Launches Brand Web site

SEATTLE -- Jeffry Pilcher, creative director and strategist at Weber Marketing Group the last eight years and who has played a role in some of the biggest credit union rebranding campaigns, is going out on his own this month to form an on-line branding firm, publication and blog.

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May 27, 2008

CUES Announces GMA Award Winners

MINNEAPOLIS -- It was a big night for marketers as 2008 CUES Golden Mirror Award winners were announced during the recent CUES Experience: Immersion Learning for Marketing, Technology & Operations Leaders conference.

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May 23, 2008

On Site Coverage: Canada's Common Wealth CU Wins MACQUEE Award

NEWPORT BEACH, Calif. -- Those Canadian stick figures on YouTube scored another big U.S. marketing award.

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May 22, 2008

MACQUEE Award Winner to Be Named Tonight

NEWPORT BEACH, Calif. -- The Marketing Association of Credit Unions commenced its 2008 Educational Conference yesterday at the Newport Beach Marriott. Today's agenda features presentations by this year's MACQUEE award nominees, who are vying for the group's top marketing award.

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May 22, 2008