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SEATTLE — Jeffry Pilcher, creative director and strategist at Weber Marketing Group the last eight years and who has played a role in some of the biggest credit union rebranding campaigns, is going out on his own this month to form an on-line branding firm, publication and blog.

“Credit union leaders need real-world examples of branding and marketing issues and my publication will provide all kinds of ideas and practical advice,” said Pilcher who has launched the online Financial Brand under his consulting firm, ICONiQ, (www.iconiq.com).

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