The Marketing Association of California drew more than 100 credit union professionals to Newport Beach, California for this year’s annual conference and awards ceremony, held May 21-23. Credit Union Times asked attendees the following question: If you were in charge of an industrywide credit union campaign, where would you begin?

Tony Mannor, President/CEOAndermahr & Co.Stockton, Calif.“It’s not as simple as identifying the differences between credit unions and banks. You have to identify the effect on the typical member’s bottom line. I would find out common challenges people are facing, and present how credit unions can address those issues.”

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