Altura Credit Union has found a way to breathe new life into its communications within the halls of Riverside City College.

"We've had a longstanding positive relationship with Altura, so this was a natural extension of that," said Riverside City College Assistant Vice Chancellor Jim Parsons.

Given a down economy, a tight bottom line and genuine appreciation of the community college's publications, when Altura CU Senior Vice President of Corporate Communications Ricki McManuis discovered that students in the RCC graphic design program were behind the creative collateral it was an aha moment.

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