Marketing

The success of Florida Commerce Credit Union's WeLiveFit! $10,000 challenge went so far beyond expectations, the cooperative is already looking for new families for 2010's contest.

A new twist on a scavenger hunt has helped Atlantic Financial Federal Credit Union increase loan dollars and attract new members.

Altura Credit Union, Riverside, Calif., decorated a tree for the "Festival of Trees," an annual fundraiser held by the Riverside County Regional Medical Center.

CUNA Marketing and Business Development Council has a new white paper available "Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members."

The economic climate for credit union mergers during 2009 was marked by a little of everything: Some saw panic by worried CEOs at small credit unions, more cross-country incursions by the

Rainy days are happy ones for Truliant Federal Credit Union members.