When Barnes Banking Co.(Barnes Bank), which had a branch in South Ogden, Utah, closed its doors for good after being in business for 119 years, Goldenwest Credit Union launched a simple, direct campaign specifically targeting the bank’s customers.

From staying open on Martin Luther King Day to creating specials for new Barnes Bank customers ranging from $75 and $100 respectively for new personal checking and business accounts opened, to a five year in-house mortgage special rate of 4.99% and seven year in-house mortgage loan rate of 5.74%, the credit union has gone all out to show the difference membership makes.

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