Marketing

Full service marketing firm FIRST ROI has officially joined forces with its parent company, BancVue, and will now be known as BancVue Interactive.

The president/CEO of a Kalamazoo, Mich. credit union said a decision made in November to get back into card issuance has turned out to be prudent and has been generating media coverage.

Redstone Federal Credit Union is going to d?but a joint online venture this spring with an Alabama dining club offering card discounts to members.

The Financial Service Centers Cooperative, one of two nationwide shared branching networks, has rolled out an updated logo and streamlined Web site to try to emphasize its broader work with credit unions.

With its 2010 marketing conference in place and a revamped Web site, the Marketing Association of Credit Unions has a lot to celebrate.

With home values that decreased an average of 56% and an unemployment rate of 13%, it didn't seem likely that there could be any good news to come out of Las Vegas.