Marketing

Saying it has already picked up "an early positive buzz," Navy Federal Credit Union confirmed Tuesday it has launched a stepped-up national media campaign to promote its GEICO Insurance linkup.

Dow Louisiana Federal Credit Union has teamed up with longtime member and two-time Super Bowl Champion Randall "Blue" Gay, cornerback of New Orleans Saints, to kick off its Go Further campaign.

Let's face it; these are tough times to be a strategic leader at a credit union. It makes you wonder why you got into this business in the first place. But we all know it comes down to one word: Passion.

Because the outreach and service roles of its credit union have grown over the years, the Enterprise Corporation of the Delta has changed its name to the Hope Enterprise Corporation.

Geezeo said it has signed the $715 million Firstmark Credit Union of San Antonio as the newest user of its personal financial management and integrated marketing solutions.

Women continue to control more and more money, so how can you get them into your credit union?

Managers at the $716 million Fort Worth Credit Union learned a thing or two over the Christmas holidays about tweaking a loan product that had a long shelf life. The result: a whopping 400% increase in loan volume in two years.

O Bee Credit Union of Tumwater, Wash., will give away $15,000 and five iPads to the winners of its Capture the Tag contest, co-sponsored by TwinStar Credit Union and the Washington State Department of Financial Institutions, among others.