OCEAN CITY, Md. — One of the many lessons Kelley Parks learned in going through the process of rebranding Call Federal Credit Union is that loyalty to your founders is important in rebranding your organization.
Fortunately for Parks, who now runs her own marketing firm gira{ph}, the name Call was generic enough to work with across several demographics, yet it still harkened back to an old ad campaign by Philip Morris, the credit union's original sponsor.
Parks spoke Wednesday to the annual meeting of the Maryland & D.C. Credit Union Association in Ocean City.
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