Marketing

A new online banking presence is now in place at Xceed Financial Credit Union after the El Segundo, Calif., completed what it called its Extreme Makeover: Online Banking Edition.

Whether Nov. 5 will go down as a day everyone will remember remains to be seen.

A marketing tool wrapped around a calculator on its website helped the $690 million Congressional Federal Credit Union generate just more than $1 million in new loans in eight weeks.

More and more credit union marketers have been taking a second look at their existing membership to find ways to deepen those relationships.

Credit unions in California and Oregon enjoyed a surge of new members on Bank Transfer Day, as well as on the days leading up to Nov. 5. To encourage new member signings, some CUs kept branches open during extended hours while others marketed Bank Transfer Day promotions.

Brett Martinez understands that the real, meaningful work starts after a new member joins a credit union.