Marketing

The states largest credit union said Thursday its Feb. 10-March 30 promotion resulted in 500 member refinances in 50 days.

Filene Research Institute and SaveUp.com launch pilot initiative at 20 credit unions in 15 states offering customized packages promoting account savings.

Filene Research Institute and SaveUp.com launch pilot initiative at 20 credit unions in 15 states offering customized packages promoting account savings.

OKE Financial Branch aims to help teacher members while boosting support for Operation: Kids Equip in Detroit.

OKE Financial Branch aims to help teacher members while boosting support for Operation: Kids Equip in Detroit.

The credit union industry has made excellent member service a cornerstone of our business model. For current credit union members, this approach seems to have worked; according to a Filene study, credit unions outperform banks for member/customer satisfaction.