Filene Research Institute and SaveUp.com formally launchedTuesday a pilot initiative involving 20 credit unions in 15 statesoffering customized packages promoting account savings.
As part of the pilot, credit unions from Virginia to Californiahave started distributing what the San Francisco company calls “acustomized SaveUp experience for their members” by rewardingpositive financial action for savings behavior using a point systemredeemable in prizes.
Under the arrangement, credit union members who use SaveUp –offered through their credit unions' websites – are rewarded eachtime they contribute to savings or retirement accounts, pay downcredit cards or other loans, or utilize SaveUp's financialeducation materials.
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