The $150 million Affinity Group Credit Union of suburban Detroitsaid this week it is charting new ground by linking a localeducation charity to the launch of a branded virtual branch.
The Pontiac, Mich., credit union said it hopes to derive incomefrom the virtual branch serving school teachers within a year as itsigns up new accounts. It also expects to share the profits withthe charity, known as “Operation: Kid Equip,” said Affinity.
“We believe we are the first to start this kind of a virtualbranch in Michigan and perhaps elsewhere, as well,” said MattJenkins, vice president of marketing and public relations atAffinity Group.
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