Marketing

The Minnesota credit union is now the official partner of the University of St. Thomas' athletic program.

In 2023, the company will strike "CUNA" from the name of its subsidiaries.

Longtime Minnesota Twins player Tony Oliva becomes the new face of SPIRE in a new ad campaign.

Multi-purpose venue in downtown Saginaw, Mich., is now the Jolt Credit Union Event Park.

Matt Freese of the Philadelphia Union will appear in ads for the Philadelphia credit union.

Partnership includes arena renaming; separately, LGE Community CU teams with an Atlanta Braves player.