Rebranding and name changes for credit unions. Source: Shutterstock.

On its 75th anniversary, the $128 million Novartis Federal Credit Union in East Hanover, N.J., retired its old name for a new one – Ridgedale FCU.

This strategic change, which took effect on Oct. 26, will allow Ridgedale to expand its services and offer a renewed commitment to its loyal members, the credit union said in a prepared statement.

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Peter Strozniak

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