Marketing

Houston Chapter of Credit Unions get radio personality Michael Garfield as on-air advocate

Houston Chapter of Credit Unions get radio personality Michael Garfield as on-air advocate

After a year on the drawing boards, the $3.3 billion Lockheed Federal Credit Union will become Logix FCU on July 9, a name change reflecting a lessening of formal ties to its original corporate sponsor.

The Filene Research Institute has partnered with Amazon to offer credit unions a unique opportunity to market their credit cards online.

Cause marketing, both in conventional media and now online, has a vigorous champion this spring in the $180 million Unity One of Fort Worth, Tex., which is finding the approach beneficial in reaching Latinos.

Keep an eye on these hot little numbers coming down the credit union runway this season. It could help your institution become the next top credit union.