Marketing

I saw the article about State Employees Credit Union and whether it is safe and sound. [OIG Report Reveals NCUA Questions SECUs Safety and Soundness, CUTimes.com, May 16.]

Once upon a time, credit unions relied solely on traditional methods to market their brand. Today, channels such as Twitter, YouTube, Facebook, Pinterest and others have been touted as the natural evolution, yet the supporting research has been scarce, leaving many to wonder if it was nothing more than just...

Think tank markets debt management solution to San Francisco-based Savvy Money.

Think tank markets debt management solution to San Francisco-based Savvy Money.

Massachusetts credit union taps into Gen Y interest in zombies to help educate about life insurance.

Massachusetts credit union taps into Gen Y interest in zombies to help educate about life insurance.