Marketing

SAN DIEGO Two credit union leaders shared strategies that resulted in record years despite economic challenges at a breakout session during Americas Credit Union Conference last week.

Eight months after Bank Transfer Day, Kristen Christian, its California founder, reiterated her gratitude to both industry leaders as well as frontline staffers for providing her a life-changing appreciation of credit unions, something that she said has made her a better American.

Mobile wallets are coming that is a certainty, some experts say.But just about everything else around this issue remains uncertain as credit unions, banks, and merchants scramble to attempt to keep pace with a fast evolving marketplace.

Just as one format for mobile banking enters the mainstream, another form is beginning its stampede across the financial services landscape.

Visit www.summitcreditunion.com, and you might forget youre perusing a financial institutions website. After deciding a simple, purely informational site just wouldnt cut it, the $1.7 billion, Madison, Wis.-based credit union called upon its web management vendor, the Barre, Vermont-based L9, to create something interesting, customizable, and most importantly, interactive.

CUSO signs multi-year deal with gas station video screen network that can place targeted CU messages on screens across the country.